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YouTube, Sabam and the new digital revenues...

The new balance of power in the arena of author rights is becoming clear watching the battle unfold between Sabam and Youtube .

Sabam had issues concerning the payment of the low quality stream for certain authors they represent, so Youtube took these streams down...

End of story?

Of course not.

Most if not all authors see YouTube as one of the most useful tools to propagate their music and and clips. The service is free and at low quality, so they embrace this new form of telly .

They dread the moment when they get banned by Youtube. YouTube knows this and plays hardball.

The fact that Sabam chooses to first fight YouTube is not a good thing for several reasons.

First it is perceived that as most artists will are not against this service, who is the author rights company fighting for then? It galvanises the negative image Sabam has as being fighting for it's money, not for the artists.

But even more so it could become a precedent for new forms of digital streams that could be turned into a partnership for future transparent income for artists.

It would be much better to negotiate with the likes of Spotify and Deezer, high quality streaming sites that offer the total iTunes catalogue for free if you take the adds along with it. These sites are immensely popular in the UK (with more than 6 million users in the last 8 Months).

It is apparent that new digital companies will not be paying for the authorrights if the companies that are collecting them do not quickly adopt a totaly transparent and digital retribution system.

We need to make clear that this is not only urgent, it is our lifeline as artists to see to it that we do not get outplayed of the new digital marketplace by the way the companies that are collecting our fees are misplacing their bets in our name.

» Read on

do you think Youtube is a good service that should be able to keep on as it is without paying rights
89%
11%

1 reply added

musicnlights

On 2009-8-25 at 13:41 musicnlights said:

the way this free service makes you reach people is al the payment we should expect i think.
Clearly this is not perceived so by the collecting societies, but they are not doing us a favour ..

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